Posts filed under: Startup Sales & Marketing

Quick Review Two weeks ago, we covered the 4 key aspects of your startup’s financials that you should fully understand before moving forward with your idea. The topics spanned the initial investment needed, financial management, economics of the business, and the exit strategy. For an in depth look, read here...
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A Quick Recap In our last meeting, I introduced the Four Pillars of Business and went into depth on the key people essential to the start of any business. I talked about why the people involved in the first year of starting a business are critical to your startup plan...
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In early 2015 as Portlight settled into its first office in Orlando, I was eager to get more involved in the local entrepreneur community. We had set up a strong business on the Amazon Marketplace and we were interested in taking it to the next level through the development of...
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When it comes time to finally begin selling the product or service that you or your company has created, it is essential to understand how to craft a sales pitch email that will not only grab the attention of the person on the other side of the computer, but also...
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