When it comes to SEO, your content is either a bridge that connects your audience to their goals—or a dead end. In the age of AI, the question isn’t whether machines can write content (they can); it’s whether that content actually works for SEO. Let’s get straight to it: Is...

If you’re in charge of a large-scale website or an enterprise with an online presence on multiple platforms, you know that SEO can get complicated sometimes. Managing SEO across a vast network of pages, optimizing content, analyzing site performance, and ensuring everything ranks well can be overwhelming without the right...

Do you know 93% of online experiences start with a search engine? This means if your B2B SaaS website isn’t showing up on that crucial first page of results, you’re likely missing out on a lot of potential customers. And it’s evident how important visibility is when you’re trying to...

Want quick, easy wins for your SEO? You’ve come to the right place! Hey! My name is Connor Gillivan. I’ve been growing companies to 6, 7, and 8 figures with SEO for the past 10+ years. Today, I run TrioSEO, an SEO agency that turns websites into SEO traffic and...

Want to run an SEO competitor analysis? So you can learn what backlinks they have and what keywords they’re ranking for? So you can “steal like an artist” and build the same backlinks and rankings for your website? This is one of the most powerful ways to grow your SEO....

Want to see what “great SEO” looks like? This SEO case study outlines how my team and I built TrioSEO.com from the ground up into a traffic driving machine in 6 months. My name is Connor Gillivan. I’ve been an SEO for 10+ years and an entrepreneur for 15+ years....

Google Algorithm Updates 2024: Explained w/ Examples Think about it… 2024 has been INSANE for SEO. From a massive algorithm leak that exposed Google’s secrets to game-changing AI features, to core updates that turned rankings upside down – this year changed EVERYTHING about how search works. Right now, websites are...

Ready to get into some advanced SEO terms and definitions? Once you reach a certain point in your SEO learning journey, you’ll want to learn more and get into the nitty gritty, technical details of SEO. That’s what this article is all about. My name is Connor Gillivan. I’ve been...

Want to understand how the Google Search Algorithm work? How it ranks content and websites then makes them appear on Google for search results? You’ve come to the right place. Hey! I’m Connor Gillivan. I’ve been studying the Google Search Algorithm for 10+ years while growing my own companies to...

Want to improve your SEO internal linking? Internal linking is the “glue” that holds your website content together. It helps users navigate from one blog article to the next and eventually to your Home page, Service pages, and Sign up page. For Google, it helps them crawl your website easily...

Google Trends is a GOLD mine for SEO research. If you’re interested in tapping into Google Trends, but are new to the tool, this article is perfect for you. Or if you’re already familiar with Google Trends, but want new strategies to use it for your SEO research, you’re in...

Need help writing your SEO meta descriptions? You know…the 150-160 characters of content that describe what your blog article or website page is all about… Your meta description helps your SEO rank better on Google and attract the right people to your website. Along with your meta title, it’s the...

Want SEO title tags that attract more visitors to your website from Google? I think we all do! That’s why I created this guide so you can easily improve your title tags and improve your clickthrough rate. In this guide, I’ll break down SEO title tags, explain 12 steps you...

Need help optimizing your alt text for SEO? I’ve got you covered. My name is Connor Gillivan. I’m an SEO Expert and long-time Entrepreneur. In this article, I’ll break down 12 best practices to optimize your alt text for SEO. Alt text is content that describes the images used on...

Wishing your Google E-E-A-T score was higher? E-E-A-T stands for Expertise, Experience, Authority, and Trustworthiness. It’s a metric Google uses to analyze your SEO content and decide how valuable it is for its readers on search. A high E-E-A-T score means you’re checking all of the boxes and Google will...

Reddit is a GOLD mine for SEO keyword research. Think about it…Reddit is a forum based website where millions of people talk about thousands of topics on a daily basis. No matter what your business is focused on, there’s a Reddit thread for it. Mark my word. Right now, go...

The ugly truth: I’ve been in SEO for 10+ years and I constantly see SEO content problems on websites as I take on new clients and analyze new websites I’ve come across. SEO content problems will: Hold your SEO back from ranking at the top of Google Create a poor...

Need more SEO content ideas for your business? You’ve come to the right place. Hey! I’m Connor Gillivan. I’ve been running SEO campaigns for 6, 7, and 8 figure businesses for the past 10+ years. I’ve tested all of the ways that you can come up with SEO content ideas...

Did you know you can build SEO backlinks to your website by writing guest articles for other blogs and websites? It’s true! I know because I’ve personally written 100s of guest articles in my 10+ years of being an SEO. While running my business FreeUp (which went on to be...

Want to build SEO backlinks simply with your expertise? It goes like this…”You’re an expert in digital marketing, specifically growing a personal brand on LinkedIn. You’ve been doing it for years, you have a following of 100,000+, and you know the ins and outs of what works to grow on...