Ecommerce SEO Audit: The Step-by-Step System I Run for My Own Stores
The first step in my 90-day SEO cheat sheet is a 2-hour SEO audit. Not a keyword, not a content calendar. You can’t fix what you haven’t measured. I learned it the hard way on a large ecommerce catalog, where small problems stay invisible right up until they add up. These days, my team and […]
Advanced Ecommerce SEO: The 7-Part System I Use to Scale Product and Category Pages
I scaled my first company, Portlight, to $25M+ in sales on Amazon with 1,000+ drop-ship suppliers and 500,000+ listings. A catalog that size teaches you fast: the hard part of ecommerce SEO is never the keyword. It’s the structure underneath it. Today, I run SEO for my own B2B companies and 35+ clients through TrioSEO, […]
How to Start an eCommerce Business | Step 8: Set Up Operations

If you’ve made it this far in the How to Start an eCommerce Business series, congratulations! Now it’s time to fully understand and set up your eCommerce operations. The process of properly creating your own eCommerce business is tedious and can take serious time before the actual launch. However, I promise that the legwork I […]
How to Start an eCommerce Business| Step 11: Build a Remote Team of eCommerce Specialists

Introduction We’ve finally made it to the final column of the How to Start an eCommerce Business series. Over the 2 month series, we’ve done deep into the steps that you must take in order to set the foundation for a profitable eCommerce business. All of the advice that I’ve offered in this series is […]
How to Start an eCommerce Business | Step 9: Launch Online Store

Have you been following this entire eCommerce series? We’ve finally reached one of the final and most exciting steps as the owner of the business: launch online store. You’ve gone through all 8 steps to get your eCommerce store set up for launch so that it’s foundation is ready to create profits. If you’re just […]
How to Start an eCommerce Business | Step 10: Facebook Ads and Sales Funnels

We’ve made it to Step 10 of How to Start an eCommerce Business: Facebook Ads and Sales Funnels. It’s been quite the journey to get to this step, but you now have your online store launched, debugged, and ready to bring in new customers and sales. If you haven’t already, head back to steps 1 […]
How to Start an eCommerce Business | Step 3: Build Supplier Relationships

Are you ready to build supplier relationships so that you can obtain the products you want to sell through your online store? By now, you should have already read Step 1: Choosing a Product Niche and Step 2: Choosing a Fulfillment Strategy. If you haven’t, be sure to check them out to understand those key […]
How to Start an eCommerce Business | Step 2: Choose a Fulfillment Strategy

Are you ready to choose the best fulfillment strategy for your blossoming eCommerce business? You’ve come to the right place and I’m here to walk you through the 4 main options that you have as an eCommerce business owner. Before we dive into fulfillment strategies, I encourage you to read Step 1: Choose a Product Niche. […]
How to Start an eCommerce Business | Step 1: Choose a Product Niche

Are you interested in learning how to build your own eCommerce business? There’s a big difference between starting an online store and building an eCommerce business. I’ve been running eCommerce businesses for the past 6 years and have learned a tremendous amount about how to sell online. The first step that I’ve noticed many entrepreneurs […]
5 Key Changes in eCommerce in the past 5 Years

In the next week, I will be embarking on my 5th holiday shopping season with Portlight in the eCommerce industry. It has been a wild ride full of excitement and surprises with every holiday season presenting new challenges that take us to the brink of exhaustion. As I look back on the past 4 years […]
Holiday Shopping Hacks: 5 Ways to Save Money this Holiday Season

With the holiday season quickly approaching, it’s no doubt that people across America are preparing their shopping lists. From entertaining the family at Thanksgiving to getting a gift for everyone in your immediate family, there is something to buy for everything. And American consumers aren’t slowing down spending either. According to a recent report released […]
Supplier Relationships – How Do They Impact Retail?

First Learning about Supplier Relationships I started my first eCommerce business with two cofounders as a college sophomore at Quinnipiac University in 2010. I was studying economics, business, and mathematics. I had a fixation for the Internet. As Amazon started to make eCommerce a global phenomena, I began learning about the ins and outs of […]
What is the Drop Ship Business Model?

The Drop Ship Business Model Drop shipping has been a key term in the eCommerce industry since it began to take off in the late 90’s. Up until the drop ship business model was created, manufacturers, distributors, and retailers worked through traditional wholesale relationships. (Learn more about supplier relationships by reading my article) The retailer bought […]
How Did I First Start Drop Shipping Online?

Do you want to start drop shipping online? I ran into that position while I was a sophomore studying at Quinnipiac University in Hamden, Connecticut. Go Bobcats! I was studying Economics, Math, and Business figuring out the building stones that all business owners need in their knowledge tool belt. The basics…accounting, finance, econ, entrepreneurship, resume […]
How to Start an eCommerce Business | Step 6: Create Pricing Formulas and List Products

Are you ready to list products to your online store? Congratulations on making is this far! There are plenty of articles that say starting an eCommerce business is a piece of cake, but it’s quite the contrary. Starting anything from scratch is never easy and you will always be met with challenges. If you’ve made […]
How to Start an eCommerce Business | Step 7: Create Customer Service Policies

Welcome to step #7 to building a profitable eCommerce business. In this column, we’ll be discussing the key customer service policies that can help to raise your store above others, when properly handled. If you’re just joining us on this journey, refer back to steps 1 through 6 below. They’ll walk you through the process […]
How to Start an eCommerce Business | Step 5: Build an Online Store with WooCommerce

Are you ready to build your online store? In this column, I’ll be diving into how you can use WordPress and WooCommerce to build an online store. If this is your first column of the How to Start an eCommerce Business series that you’re reading, be sure to refer back to the first four steps. […]
How to Start an eCommerce Business | Step 4: Choose a Store Building Platform or Online Marketplace

Trying to choose the best selling platform for your eCommerce business? Step 4 in the How to Start an eCommerce Business series is all about achieving exactly that. If you haven’t already, catch up on this exclusive series about building an eCommerce business through the links below. Step 1: Choose a Product Niche Step 2: […]
11 eCommerce Virtual Assistants You Need When Drop Shipping

Being an eCommerce virtual assistant has become popular in the past 10 years because there are so many eCommerce entrepreneurs popping up all around the world. Everywhere you look, there is another eCommerce business starting online marketing their products to the masses within their given demographic. I know all about this because I’ve been a […]
How Do I Drop Ship With Multiple Suppliers?

Hellllo again. Ready to learn how to drop ship with multiple suppliers? 🙂 If you’re just getting into drop shipping, this article is going to show you how it’s possible to drop ship, not with only one supplier, but with multiple suppliers. Now, you may be thinking, “But, what’s the difference? How is it different […]