Want quick, easy wins for your SEO?

You’ve come to the right place!

Hey! My name is Connor Gillivan. I’ve been growing companies to 6, 7, and 8 figures with SEO for the past 10+ years.

Today, I run TrioSEO, an SEO agency that turns websites into SEO traffic and lead machines.

In this article, I’ll discuss 9 simple SEO wins that you can implement (on your own or with your team) within 1 weekend.

That’s right, in 1 weekend, your SEO could go from zero to hero with these 9 changes.

I’m not saying it’s easy and it’s not an overnight rags to riches story, but it will help tremendously.

Also, if you already have 100s of blog articles and pages on your website, it may take a bit longer than a weekend.

Needless to say, if you haven’t implemented these 9 SEO wins yet, they’ll make your SEO better for both Google and users.

Let’s jump right in…

9 Easy SEO Wins to Implement This Weekend

1. Optimize Title Tags

• Ensure each page has a unique and descriptive title tag.
• Keep it under 60 characters.
• Include primary keywords.

2. Update Meta Descriptions

• Write compelling meta descriptions under 160 characters.
• Use action-oriented language.
• Incorporate target keywords naturally.

3. Improve Page Speed

• Compress images using tools like TinyPNG.
• Leverage browser caching.
• Minimize CSS and JavaScript files.
• These will ensure your page loads faster.

4. Enhance Mobile Usability

• Test your site with Google’s Mobile-Friendly Test.
• Ensure buttons and links are easily clickable.
• Optimize for a responsive design.
• Adjust based on what Google’s test tells you.

5. Optimize Images

• Use descriptive file names with keywords.
• Add alt text to all images.
• Use appropriate image formats.

6. Internal Linking

• Add internal links to related content.
• Use descriptive anchor text.
• Ensure a clear and logical link structure.

7. Update Outdated Content

• Refresh old blog posts with new information.
• Update statistics and facts.
• Improve readability and structure.

8. Optimize URLs

• Use short, descriptive URLs.
• Include target keywords.
• Avoid using unnecessary characters.

9. Check for Duplicate Content

• Use tools like Ahrefs to find duplicates.
• Consolidate similar pages.
• Use canonical tags to indicate preferred versions.

Action Items

1. Update title tags and meta descriptions for all pages with clear, keyword-rich content.
2. Test your site’s mobile usability and make adjustments for responsiveness.
3. Compress and optimize images to improve page speed.
4. Add or revise internal links to create a logical link structure across your site.
5. Audit and refresh outdated content for relevance and accuracy.

FAQs

Why is optimizing title tags important for SEO?

Title tags are one of the first things users and search engines see. They influence click-through rates and help search engines understand the content of the page. Keeping them under 60 characters and including primary keywords improves rankings and user engagement.

How do I improve page speed effectively?

Start by compressing images using tools like TinyPNG and enabling browser caching. Minimize CSS and JavaScript files to reduce load times. Faster-loading pages enhance user experience and contribute to better SEO performance.

What is the role of internal linking in SEO?

Internal linking helps search engines understand the structure of your website and improves user navigation. It distributes link authority to important pages and boosts rankings for connected content. Using descriptive anchor text enhances usability and SEO.

How can I update outdated content for better results?

Identify older blog posts or pages with outdated information and revise them with new insights, data, or structure. Ensure the content aligns with current user intent and search engine algorithms. Regularly refreshing content keeps your site relevant and engaging.

What tools can I use to find duplicate content?

Tools like Ahrefs, Screaming Frog, or SEMrush can help identify duplicate content on your website. Consolidate similar pages and use canonical tags to point search engines to your preferred version. This prevents dilution of rankings and improves SEO performance.

Thoughts and Outro

MOST business owners (if they aren’t also SEOs) overlook these 9 simple SEO wins and it hurts their SEO.

The beauty of SEO is that it is NOT a guessing game. It simply requires the right process, discipline, and commitment to get it done.

If you haven’t already optimized your content and website for these 9 SEO tasks, then hunker down this weekend and get them done.

You should immediately see an uptick in your SEO impressions and clicks on Google Search Console.

And you’ll have a baseline process for how you can continue to improve new content that you publish on your website.

If you still have questions or this task list doesn’t create SEO wins for you, reach out and let’s chat.

My name is Connor Gillivan. I’m on a mission to make SEO and digital marketing simpler for millions.

Find me on LinkedIn and Twitter/X where I share SEO and marketing advice daily.

See you on the next article!

Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales.

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 90,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.