Will SEO Be Replaced by AI? Here’s What’s Actually Changing
I’ve been doing SEO for 10+ years, and I’ve heard “SEO is dead” after almost every major Google update. AI is the loudest version yet. The worry makes sense. Pew Research Center found that when an AI summary appears, users click a traditional result in just 8% of visits, compared with 15% when it doesn’t. […]
ChatGPT Prompts for SEO That Fit Into a Real SEO System
Smart prompts to boost your SEO process and strategy.
SEO for Startups: The 12-Month Plan I’d Run From Day One
New domain. Zero rankings. A Domain Rating of 0. That’s where TrioSEO, the SEO agency I co-founded, started. Six months later, we ranked for 1,000+ keywords, and our traffic had grown 400%. When I look at a startup site that’s stuck, the problem is usually the order. Blog posts come first, money pages come later, […]
Will SEO Exist in 10 Years? What I’m Building on After 10+ Years Running SEO
Every year, someone declares SEO dead. Every year, my companies keep winning customers from search. So, will SEO exist in 10 years? Yes. Buyers will keep asking questions, and Google and AI tools will keep needing trusted pages to answer them. AI Overviews and ChatGPT have rattled plenty of founders. The real risk lies in […]
B2B Blog Strategy: How to Build a Blog That Drives Growth
Publishing without a strategy behind it leaves you with a pile of posts and nothing to show for them. Traffic stays flat, leads never arrive, and eventually the blog gets abandoned. I have watched it happen to B2B brands at every stage. What actually grows a blog is treating it as a system. Every post […]
SEO Strategy for Restaurants: Where I’d Start
I do not run restaurants. I run SEO, for my own four B2B companies and 35+ clients through TrioSEO, the agency I co-founded, where we grew our own traffic 400% in six months. Restaurant SEO is its own world of menus, reservations, and neighborhood competition, and the deepest local-execution work belongs to someone who lives […]
SEO SOPs: The System I Use to Run SEO at Scale
Want to be great at SEO? Practice, make SOPs, improve the SOPs, then practice again. That one line is the closest thing I have to a secret, and it is why I can run SEO for four B2B companies and 35+ clients without living inside every task. I learned it the hard way. At FreeUp, […]
B2B Keyword Research: The System I Use to Find Leads
Most B2B keyword research dies in a spreadsheet. Thirty thousand rows, sorted by search volume, and almost none of it maps to a paying customer. I have run keyword research for my own four B2B companies and 35+ clients at TrioSEO, the SEO agency I co-founded. The version that works looks almost nothing like the […]
Shopify SEO Checklist: The Steps I’d Run First in 2026
I sold over $25 million in ecommerce on Amazon with a 60-person team, all bootstrapped, and today I run SEO for my own four B2B companies and 35+ clients through my agency, TrioSEO. So when I look at a Shopify store, I’m not looking for tricks. I’m looking for the handful of things that move […]
Ecommerce SEO Audit: The Step-by-Step System I Run for My Own Stores
The first step in my 90-day SEO cheat sheet is a 2-hour SEO audit. Not a keyword, not a content calendar. You can’t fix what you haven’t measured. I learned it the hard way on a large ecommerce catalog, where small problems stay invisible right up until they add up. These days, my team and […]
Advanced Ecommerce SEO: The 7-Part System I Use to Scale Product and Category Pages
I scaled my first company, Portlight, to $25M+ in sales on Amazon with 1,000+ drop-ship suppliers and 500,000+ listings. A catalog that size teaches you fast: the hard part of ecommerce SEO is never the keyword. It’s the structure underneath it. Today, I run SEO for my own B2B companies and 35+ clients through TrioSEO, […]
SEO Conversion Funnel: How It Works and How to Build One
Picture 50,000 organic visitors landing on your site this month, and not one of them turning into a lead. I’ve watched it happen. The traffic arrives, but every page is a dead end, so readers grab one answer and bounce. That’s a funnel problem, not a traffic problem, and it’s the whole gap between ranking […]
9 Must-Have Enterprise SEO Tools (Ranked and Reviewed)
If you’re in charge of a large-scale website or an enterprise with an online presence on multiple platforms, you know that SEO can get complicated sometimes. Managing SEO across a vast network of pages, optimizing content, analyzing site performance, and ensuring everything ranks well can be overwhelming without the right tools. Enter enterprise SEO tools—powerful […]
11 Best SEO Keyword Research Tools in 2026 (Tested & Proven)
Keyword research is the BACKBONE of successful SEO. Today, I’m sharing 11 must-have keyword research tools to help you stay ahead in 2026. Whether you’re a beginner or pro, these tools will give you the insights you need to capture search traffic and outpace competitors. Explore these options and find what works best for your […]
Best AI Visibility Tools in 2026 (Ranked & Reviewed)
I’ve been running SEO since 2009. The biggest shift I’ve seen in 16 years isn’t a Google algorithm update. It’s AI search. People aren’t just Googling answers anymore. They’re typing prompts into ChatGPT. They’re asking Perplexity. They’re reading Google AI Overviews and never clicking a link. If your brand doesn’t show up in those AI […]
SaaS Marketing – Simple Strategies That Actually Work
After working with dozens of SaaS brands, I’ve noticed that the brands that break through aren’t doing more. They’re doing less, but with a clear strategy behind every move. That’s what I’ll help you do today. In this post, I’ll break down SaaS marketing, from the strategies and metrics to the mistakes to avoid, so […]
Technical SEO vs. Content SEO – What Actually Boosts Rankings
When you hear “technical SEO” and “content SEO”, do you feel like you have to pick one and go all in? Tell you what. They’re not competing strategies, they’re partners. Understanding how they work together is one of the fastest ways to improve your rankings. In this post, I’ll show you the difference between these […]
How to Use ChatGPT for SEO – Tricks You Wish You Knew Earlier
AI isn’t replacing SEO. It’s replacing slow, manual workflows. Over the last couple of years, I’ve integrated ChatGPT into almost every aspect of my SEO process, and the difference hasn’t been subtle. What would take me days, I can now complete in minutes. It has even sharpened my thinking process by forcing me to be […]
8 Best Programmatic SEO Tools Compared: Which One is Right for You?
Programmatic SEO is all about working smarter, not harder. But…it’s not for the faint of heart. It’s using automation to create content that ranks on a massive scale. Make just one error, and you’ll be cleaning up thousands of bad pages! In my experience, the difference between success and failure in programmatic SEO always comes […]
Enterprise SEO Audit Checklist: Technical, On-Page, Off-Page & Content
When doing SEO at scale, things can get out of hand–fast. You’re managing a massive website with thousands of pages and significantly more complex systems. Think global websites, legacy platforms, and bureaucratic coordination across siloed teams. These issues make enterprise SEO significantly more challenging. And without a mechanism to spot issues early, you’ll quickly cripple […]
