Wishing your Google E-E-A-T score was higher?
E-E-A-T stands for Expertise, Experience, Authority, and Trustworthiness.
It’s a metric Google uses to analyze your SEO content and decide how valuable it is for its readers on search.
A high E-E-A-T score means you’re checking all of the boxes and Google will most likely rank your content higher.
A low E-E-A-T score means your content isn’t optimized and Google is going to have a harder time trusting you.
While we can’t see our E-E-A-T score from Google, it’s easy for an SEO (like me) to analyze a piece of content on a website and determine if they’re hitting E-E-A-T or not.
In this article, I’ll explain how you can improve your Google E-E-A-T score so that Google trusts you more, ranks your content higher, and sends more traffic to your website.
Hope you find it helpful. Let’s get into it…
11 Steps to Improve Your Google E-E-A-T Score in SEO
1. Showcase Author Expertise
- Include author bios with credentials and relevant experience.
- Highlight industry certifications, education, and achievements.
2. Build Authoritativeness
- Get featured on reputable sites and earn backlinks.
- Regularly publish high-quality, well-researched content in your niche.
3. Improve Trustworthiness
- Add SSL certificates to ensure your site is secure (HTTPS).
- Display clear privacy policies, terms of service, and contact information.
4. Cite Credible Sources
- Reference trustworthy, authoritative sources in your content.
- Use data, statistics, and expert opinions to back up claims.
5. Encourage Positive Reviews
- Gather and showcase customer testimonials and reviews.
- Respond to reviews to build transparency and trust with users.
6. Update Content Regularly
- Keep content fresh by revising outdated information.
- Regular updates signal relevance and accuracy to search engines.
7. Publish Guest Posts on Authoritative Sites
- Write for high-authority websites to build backlinks and industry credibility.
- Showcase your guest posts to further establish expertise.
8. Enhance User Experience (UX)
- Ensure your site loads quickly and is easy to navigate.
- Prioritize mobile-friendliness and accessibility for all users.
9. Create Detailed “About” and “Contact” Pages
- Provide clear information about your company, team, and mission.
- Make it easy for users to contact you with visible contact details.
10. Avoid Misleading Content
- Stick to factual, well-balanced information that provides real value.
- Avoid clickbait headlines that undermine trust.
11. Leverage Social Proof
- Highlight case studies, partnerships, and media mentions.
- Use client logos, awards, and certifications to build credibility.
Action Items
- Add or update author bios on all content to showcase expertise and relevant credentials.
- Regularly review and update old content to ensure accuracy and relevance.
- Gather and display positive reviews from customers to build trust and transparency.
- Write and publish guest posts on high-authority websites to earn backlinks and credibility.
- Optimize your site for mobile-friendliness and fast load times to enhance user experience.
FAQs
What is E-E-A-T, and why is it important?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of guidelines used by Google to evaluate the quality of content and its relevance to users. A strong E-E-A-T score can improve your site’s search rankings and establish your brand as a reliable authority in your niche.
How can I showcase expertise in my content?
Include author bios that highlight credentials, certifications, and relevant experience. Use case studies, data, and authoritative sources to back up your claims. Demonstrating your knowledge and providing actionable insights builds trust and improves your E-E-A-T score.
Why are positive reviews essential for E-E-A-T?
Positive reviews serve as social proof, showcasing your brand’s credibility and trustworthiness. They reassure potential customers and signal to Google that your business provides value. Engaging with reviews by responding to both positive and negative feedback also demonstrates transparency and a commitment to user satisfaction.
How often should I update my content?
Regular updates are essential to maintaining content relevance and accuracy. Aim to review and refresh your content at least once a year or more frequently for time-sensitive topics. Updating content not only improves user experience but also signals to search engines that your site is current and reliable.
What role does user experience play in E-E-A-T?
User experience (UX) directly impacts trust and engagement. A fast-loading, mobile-friendly site that’s easy to navigate ensures visitors can access information seamlessly. Prioritizing accessibility and usability shows that you value your audience, which aligns with E-E-A-T principles.
Thoughts and Outro
Google’s E-E-A-T score is extremely important for your SEO content.
Not just because Google says so and uses it as a metric in scoring your SEO.
But also, and possible more importantly, it provides a high quality experience for your readers.
Wouldn’t you personally want content where the author has expertise in the subject, talks about their real-life experiences, has respect within their industry, and regularly writes on similar topics?
That’s what a piece of SEO content looks like when it hits E-E-A-T.
Don’t settle for where your content is today. There’s always ways to improve.
Take your content to the next level with this checklist.
My name is Connor Gillivan. I’m on a mission to make SEO and digital marketing simpler for millions.
If you ever have any questions about this, reach out to me on email or find me on LinkedIn and Twitter/X.
All my best,
Connor
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