What’s up Savvy friends!
Over the years, I’ve learned that strong values are the backbone of every successful business.
These aren’t just words on a wall—they shape decisions, build company culture, and steer the ship toward growth.
Today, I’m sharing the 9 values that help me build multi-million dollar companies on repeat.
9 Core Values Behind My Multi-Million Dollar Companies
1/ Be Frugal & Financially Savvy
Find affordable solutions and study the P&L closely each month.
2/ Hire People Smarter Than You
Know where you’re best; outsource the rest.
3/ Have an “Experiment” Mindset
Run 30-90 day trials, measure, then stop or keep growing. Repeat.
4/ Practice, Perfect, Process
Learn yourself. Perfect it, then make an SOP. Pass it off to the best person on your team.
5/ Build Long-Term Relationships
Aim to work with hires for 5+ years. Set that expectation upfront and make sure you align.
6/ Don’t Hold Grudges
Your reputation is everything. Built over decades, destroyed in minutes. Remember that.
7/ Own Up to Your Mistakes
Share and apologize right away. Be honest and have integrity in tough spots.
8/ Respect No Matter Who
You’re never above anyone else. Be humble. Listen. Share openly.
9/ Learn Something New Daily
Every door closed is a learning opportunity. Wake up with the goal to learn each day.
Do values matter?
My answer: Hard YES.
Here’s why:
In my 15+ years of building businesses, from growing an eCommerce biz to $25M+ in total sales to scaling TrioSEO to six figures in under 12 months, I’ve seen firsthand how values drive decisions and attract like-minded talent. Your values influence everything.
—
Stay true to what you believe, and let your values lead the way.
Best,
Connor
Whenever you’re ready, here’s 3 ways I can help you:
1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!
2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.
3. Promote yourself to 80,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.
