Welcome to another monthly SEO update for ConnorGillivan.com!
I’ve now been running this blog for almost 7 years and it’s been a lot of ups, downs, and lessons learned.
At certain times, I’d take a break from writing for ConnorGillivan.com then I’d pick it back up.
All the while, the website has continued to drive traffic through Google for keywords that I’ve targeted with my writing and content creation.
This year, 2022, I’m back on the horse and writing more than I ever have.
I’m actually just at the start of running a SEO test that I’m calling the Quantity Quality Effect test.
The test hypothesizes that if I create a high volume of quality content that targets low competition keywords over a period of 3-6 months, I’ll see my website traffic and SEO stats consistently increase over time.
As I run the test and afterwards as well, I’ll be publishing a monthly SEO update to share how the site traffic is performing and what I’ll be doing next to keep pushing the blog forward.
I hope that you enjoy and find value from these updates.
Cheers,
Connor
High Level Summary
June was a month where I decided to come back to ConnorGillivan.com and really give it a big revamp.
Over the years, it’s gone through a number of design overhauls and I wanted one that would set me on a new path towards being able to create more content around scaling a business and the different marketing hacks that I use to do that.
At the start of the month, I launched the new redesign of ConnorGillivan.com and I’ve been continuing to iterate it since then adding different features to increase CRO for visitors coming to the site.
In June, I also revived the ConnorGillivan.com content calendar.
I conducted some in-depth keyword research to find low competition, high relevance keywords that I could target. Then I used Brian Dean’s Skyscraper Method to create relevant article titles. Then I built out WordPress post templates that I could use to more efficiently write content for each keyword.
In June, I published 4 new articles. Not as many as I’m aiming for now in July, but on a better track given all of the other web design projects I was working on as well.
In June, I also started consistently posting again on LinkedIn and Facebook about my content and journey so that it could drive more traffic to the site.
June was a good overall set up the foundations month so that July through December can be focused on high volume quality content creation.
SEO Update
Below you’ll find certain stats on how ConnorGillivan.com is performing with regards to website traffic, search performance, and email lead generation. All of this data is pulled directly from Google Analytics, Moz, Google Search Performance, and MailChimp.
Google Analytics Stats
| Total Users | 595 |
| Pages/Session | 1.36 |
| Pageviews | 960 |
| Bounce Rate | 85.82% |
| Avg Session Duration | 1:14 |
| Direct | 187 (31.3%) |
| Search | 250 (41.8%) |
| Social | 154 (25.8%) |
| Referral | 7 (1.2%) |
Google Search Console Stats
| Total clicks | 241 |
| Total Impressions | 15200 |
| Average CTR | 1.60% |
| Average Position | 45.5 |
| Top Query 1 |
ecommerce podcast for beginners
|
| Top Query 2 | startup theory |
| Top Query 3 | passion test summary |
| Top Query 4 | javellin board |
| Top Query 5 |
startup roles and responsibilities template
|
SEO Stats
| Domain Rating | 33 |
| Linking Domains | 258 |
| Inbound Links | 1100 |
| Ranking Keywords | 61 |
Email Marketing Stats
| # of subscribers | 751 |
| avg open rate | 18% |
| avg click rate | 0.75% |
Social Stats
| Facebook – Total Page Likes | 5,215 |
| Facebook – New Page Likes | 6 |
| Facebook – Post Reach | 502 |
| Facebook – Post Engagement | 53 |
| LinkedIn – Impressions | 14,601 |
| LinkedIn – Engagements | 245 |
| LinkedIn – Profile Views (Past 90) | 579 |
| LinkedIn – Search Appearances | 1108 |
| LinkedIn – Total Followers | 8,147 |
Concluding Thoughts
June was a great month to get back into the swing of things with ConnorGillivan.com.
I have a good game plan for where I want to head with the blog over the next 3 to 6 months and I’m confident in the steps to get there.
Some things that I think about often:
- Should I hire a Content Manager to help me edit, publish, and distribute the content?
- How far down should I niche my content? What if there are ideas outside of marketing and business that I want to touch upon?
July is sure to be a great month of new content, further distribution, and new growth.
Thanks for following along if you’ve made it this far.
If you haven’t already, join my newsletter where I share updates like this and new articles that I’m publishing.
Cheers!
Connor Gillivan
