Want to see what “great SEO” looks like?
This SEO case study outlines how my team and I built TrioSEO.com from the ground up into a traffic driving machine in 6 months.
My name is Connor Gillivan. I’ve been an SEO for 10+ years and an entrepreneur for 15+ years.
I’ve built multiple companies to 6, 7, and 8 figures in yearly revenue with a multi-million dollar exit in 2019.
Today, I’m on a mission to make SEO and digital marketing simpler for millions.
In this article, I’ll outline the 9 steps we took to take our website’s SEO from Zero to Hero.
If you want similar results for your own website and business, save this case study, analyze it, and create your own SOPs based on the 9 steps that I discuss.
SEO is an ongoing marketing strategy that can greatly benefit for your business, but you need the right strategy and the commitment to implement it over a long period of time.
If you don’t have the passion for running the SEO yourself, reach out to me and we can talk about how my team and I can help.
Let’s get into it…
How I Grew TrioSEO’s Traffic 400% in 6 Months
Results after 6 Months
- Traffic increased 400% (1,000+ to 4,000+ visitors).
- KW rankings jumped from 0 to 1,000+.
- Domain Rating (DR) grew from 0 to 34+.
1. Hub & Spoke Strategy
- Organized content around main topics (hubs) with supporting posts (spokes).
- Boosted authority through strategic interlinking.
- Targeted high-value, audience-specific keywords in each hub and spoke.
2. Low Competition Keywords
- Prioritized low-difficulty keywords to build traction.
- Focused on long-tail keywords for niche topics.
- Used Ahrefs and Semrush to identify hidden opportunities.
3. Low DR Ranking on First Page SERPs
- Identified SERP spots with low DR competitors.
- Optimized content to compete with lower-DR competitors.
- Targeted DR < 20 to gain faster traction.
4. CRO Service Pages
- Created service pages optimized for conversions and user intent.
- Analyzed customer journeys to strategically place CTAs.
- Optimized page speed and design for higher engagement and lower bounce rates.
5. Optimized Home Page for SEO
- Structured the homepage for clarity and user engagement.
- Balanced keyword optimization with user-friendly design.
- Improved UX and speed for a strong first impression.
6. Built Backlinks from Expertise
- Published expert-level content that naturally attracted backlinks.
- Collaborated with industry blogs and forums to share knowledge.
- Gained trust and visibility in the SEO community.
7. Landed Backlinks from Podcasts
- Secured podcast features and gained backlinks from episode notes.
- Shared actionable SEO tips to build authority and traffic.
- Built relationships with hosts for expanded networking.
8. Built Backlinks from Partners
- Partnered with industry leaders for quality backlinks.
- Co-authored content and developed mutual linking strategies.
- Strengthened TrioSEO’s position through cross-promotion.
9. Ran Internal Linking Updates
- Revised internal links to strengthen page authority.
- Created topic clusters to improve SERP positioning.
- Added links to new content on relevant existing pages to spread traffic.
Action Items
- Implement a hub-and-spoke content strategy to organize topics and improve interlinking.
- Target low-competition, long-tail keywords using tools like Ahrefs or Semrush.
- Build quality backlinks through industry collaborations, podcasts, and expert-level content.
- Optimize your homepage for user engagement, clarity, and SEO.
- Regularly revise internal linking to boost site-wide authority and visibility.
FAQs
Why should I use a hub-and-spoke content strategy?
The hub-and-spoke model organizes content around central topics (hubs) with supporting posts (spokes). This improves interlinking, establishes authority, and enhances the user experience by providing comprehensive information. Search engines prioritize sites with structured, interconnected content, boosting your rankings.
What are low-competition keywords, and why are they important?
Low-competition keywords have a low difficulty score, making them easier to rank for. They are crucial for new sites or when building initial traction in search rankings. Tools like Ahrefs and Semrush help identify these opportunities, especially for niche or long-tail queries.
How do CRO service pages help improve traffic and engagement?
CRO (Conversion Rate Optimization) service pages are designed to align with user intent and drive conversions. They strategically place CTAs, optimize page speed, and enhance design for better user engagement. These pages target bottom-of-funnel (BOFU) keywords, directly impacting lead generation.
How does internal linking improve SEO performance?
Internal linking distributes page authority across your site, helping search engines understand the relationship between pages. It improves crawlability and user navigation while boosting rankings for linked content. Regular updates ensure all links remain relevant and optimized.
Can I replicate these results on my own?
While it’s possible to achieve similar results independently, SEO requires expertise, tools, and time. Hiring experts like TrioSEO can streamline the process, leveraging proven strategies to deliver faster and more sustainable results. Investing in professional SEO ensures maximum ROI.
Thoughts and Outro
SEO results don’t come overnight.
If anyone tells you that, run away fast. They’re lying and it’s not going to work out as they promised.
Invest in SEO for long term results over 6-12+ months for your business.
SEO isn’t like paying for ads to drive traffic. When you stop paying for ads, traffic disappears. When you invest in SEO then stop paying, your dollar goes a lot farther and traffic continues to come in for years.
If you want more SEO case studies like this one, browse around my blog and check out the case studies on TrioSEO.com.
Again, my name is Connor Gillivan and I’m on a mission to make SEO and digital marketing simpler for millions.
If I can help you in any way, reach out to me through email or find me on LinkedIn or Twitter/X.
All my best,
Connor
Whenever you’re ready, here’s 3 ways I can help you:
1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!
2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.
3. Promote yourself to 90,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.
