Are you an entrepreneur seeking to create your personal brand, for the betterment of your entrepreneurial reputation and your company’s future success? In this column, I will discuss the importance of a personal brand through examples from my life and iconic entrepreneurs. I’ll then dive into key strategies that one can...
Introduction One of the most important aspects of starting a business is ensuring that you have a strategy to communicate with your potential customers and people that may know your potential customers. In this column, I’ll outline how to create a strategic digital marketing strategy and why it’s so important...
Quick Review Two weeks ago, we covered the 4 key aspects of your startup’s financials that you should fully understand before moving forward with your idea. The topics spanned the initial investment needed, financial management, economics of the business, and the exit strategy. For an in depth look, read here...
A Quick Recap In our last meeting, I introduced the Four Pillars of Business and went into depth on the key people essential to the start of any business. I talked about why the people involved in the first year of starting a business are critical to your startup plan...
I recently connected with Rafi Chowdhury from Chowdhury Digital and did some digging into his story and expertise. It was great to see another eager entrepreneur learning at a rapid pace and applying it to the growth of their business. I asked Rafi if he’d be willing to answer a...
In early 2015 as Portlight settled into its first office in Orlando, I was eager to get more involved in the local entrepreneur community. We had set up a strong business on the Amazon Marketplace and we were interested in taking it to the next level through the development of...
Returning to Building Over the past three weeks, I provided you with an inside look into my current entrepreneurial endeavors. As we move forward through the year, I will keep you up to date with the progress of each of my businesses at the end of each quarter. Up until...
In many of my columns in the past half year, I have eluded to a minimum viable product, otherwise known as the MVP. The minimum viable product is a key part of building your business in the first year and is one of the best ways to get real feedback...
In our last column, we discussed creating your minimum viable product, otherwise known as the MVP. It’s a critical step to building your startup in its first infant year and allows you to make many iterations based off of customer feedback. For even more about the MVP, pick up a...
When it comes time to finally begin selling the product or service that you or your company has created, it is essential to understand how to craft a sales pitch email that will not only grab the attention of the person on the other side of the computer, but also...
Welcome back to another rapid fire article bringing you value on eCommerce and starting a business…this one focused on: How did I learn digital marketing in 12 months? It was an absolute whirlwind of information, testing different strategies, and holding onto the ones that stuck. Going into learning digital marketing,...
Have you ever wanted to write and publish a book? You know, be an author that thousands read and gain knowledge from? This has always been a dream of mine and for the greater part of my life, I have always believed that it would come true in one way...
Have you completed MVP testing with the Javelin Board? If you have, then it’s time to improve your minimum viable product. Your MVP has been put to the test by your first customers and passed to your satisfaction. But is this enough? You can and should make it even better...
Do you have a lead generation system? A lead generation system is an essential component of any digital marketing effort. Good lead generation is not just attracting and converting your average consumer into someone who is interested in your company’s product or service. One of the major goals for your...
So what’s next after coming up with an awesome minimum viable product (MVP)? Once you have your MVP all set up, you’re ready to start talking to your potential customers. It’s time to float the idea of your exceptional new product or service. But you want to be able to...
Are you looking to use podcasting to increase your brand influence? or perhaps increase the number of potential leads coming to your company? Podcasts have been around for 10+ years and it’s now a huge aspect of marketing that entrepreneurs all around the world are tapping into. Over the past...
Selling on Black Friday holds more opportunity than on any other day of the year. eCommerce business owners need to grab this opportunity to make the most of the Black Friday shopping frenzy. If you miss this, there will be no better chance to make a killing until November rolls...
Yet Another Mail Merge is the best lead generation tool that you could have for your startup. It is such a simple tool to use yet packs powerful features for your campaigns. Yet Another Mail Merge is also free, with enough features to serve well, even for a growing business....
Startup website design is an important part of building your online presence. Creating your business website is one of the basic tasks that you will be focusing on at this point. It’s important to get that website done right so that it accurately reflects your brand. It will many times...
