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I’ve been doing SEO for 10+ years, and I’ve heard “SEO is dead” after almost every major Google update. AI is the loudest version yet. The worry makes sense. Pew Research Center found that when an AI summary appears, users click a traditional result in just 8% of visits, compared
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New domain. Zero rankings. A Domain Rating of 0. That’s where TrioSEO, the SEO agency I co-founded, started. Six months later, we ranked for 1,000+ keywords, and our traffic had grown 400%. When I look at a startup site that’s stuck, the problem is usually the order. Blog posts come
Every year, someone declares SEO dead. Every year, my companies keep winning customers from search. So, will SEO exist in 10 years? Yes. Buyers will keep asking questions, and Google and AI tools will keep needing trusted pages to answer them. AI Overviews and ChatGPT have rattled plenty of founders.
Publishing without a strategy behind it leaves you with a pile of posts and nothing to show for them. Traffic stays flat, leads never arrive, and eventually the blog gets abandoned. I have watched it happen to B2B brands at every stage. What actually grows a blog is treating it
I do not run restaurants. I run SEO, for my own four B2B companies and 35+ clients through TrioSEO, the agency I co-founded, where we grew our own traffic 400% in six months. Restaurant SEO is its own world of menus, reservations, and neighborhood competition, and the deepest local-execution work
Want to be great at SEO? Practice, make SOPs, improve the SOPs, then practice again. That one line is the closest thing I have to a secret, and it is why I can run SEO for four B2B companies and 35+ clients without living inside every task. I learned it
Most B2B keyword research dies in a spreadsheet. Thirty thousand rows, sorted by search volume, and almost none of it maps to a paying customer. I have run keyword research for my own four B2B companies and 35+ clients at TrioSEO, the SEO agency I co-founded. The version that works
I sold over $25 million in ecommerce on Amazon with a 60-person team, all bootstrapped, and today I run SEO for my own four B2B companies and 35+ clients through my agency, TrioSEO. So when I look at a Shopify store, I’m not looking for tricks. I’m looking for the
The first step in my 90-day SEO cheat sheet is a 2-hour SEO audit. Not a keyword, not a content calendar. You can’t fix what you haven’t measured. I learned it the hard way on a large ecommerce catalog, where small problems stay invisible right up until they add up.
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