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The No-Nonsense Guide to SEO Audits

Alright, guys, let’s cut to the chase. SEO audits. You’ve heard about them, you know they’re important, but maybe you’re not entirely sure why or how to get down to business with them. Think of an SEO audit like a reality check for your website. It’s about figuring out where

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How to Create Financial Projections for your Startup

Are you an entrepreneur in need of creating financials projections for your startup? Over the past year, I’ve been introducing my startup theory, currently called the Four Pillars of Startup, to my communities and have received ample excitement for the third pillar focused on Startup Financials. I wrote two columns

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Build a Core Team Around Your Founders

Is your business at the point where you’re spending hours on repetitive and scheduled daily tasks to keep the company running? Build a Core Team Around your Founders If so, it’s time to start hiring a core team of support players around your founding team. The goal of the founding

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Why Exercising is Important for Entrepreneurs

You know that feeling towards the end of the day when your head begins to hurt a bit and you’re mind feels like it’s turning to mush? If you’re a startup entrepreneur, you’ve most likely become accustomed to the feeling as you work through an endless checklist of tasks to

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5 Principles of Sound Startup Leadership

Introduction As your startup team begins to grow from you and your cofounder to a founding team of intelligent individuals, it’s critical that you, as the CEO and owner, have the ability to lead. The leadership of the company stems directly from the precedence that the owners and CEO sets

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Internet Evolution: What Will The Internet Innovate Next?

Introduction As I’ve been reading The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson, I’ve become transfixed by the impact that the Internet has had on the world since its discovery. I’ve taken time to think about the many tech companies that have risen

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6 Key Startup Mentors to Have on your Founding Team

My Experience with Startup Mentors It’s now been almost 4 years since I moved to Orlando, Florida from the Northeast United States. When I first moved down to the area, I was a bright-eyed, bushy-tailed entrepreneur working on my first eCommerce business on the Amazon Marketplace. For the first year

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How to Create Your Personal Brand as an Entrepreneur

Are you an entrepreneur seeking to create your personal brand, for the betterment of your entrepreneurial reputation and your company’s future success? In this column, I will discuss the importance of a personal brand through examples from my life and iconic entrepreneurs. I’ll then dive into key strategies that one can

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Alibaba’s World: How eCommerce in China Started

Introduction to eCommerce in China This past weekend, I needed a new book to read so I turned to my bookshelf where I collect all of the books that I’ve read and that I want to read. I always have a backup of new books and one in particular caught

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Startup Theory: Analyzed and Expanded Upon

Understanding Startup Theory Since August of 2015, I’ve been writing on ConnorGillivan.com about my experiences as an eCommerce entrepreneur. I started two new companies in the beginning of 2016, eCommetize and FreeeUp and have been on a mission to document the first year of growing both businesses for the benefit

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