The No-Nonsense Guide to SEO Audits

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Alright, guys, let’s cut to the chase.

SEO audits. You’ve heard about them, you know they’re important, but maybe you’re not entirely sure why or how to get down to business with them.

Think of an SEO audit like a reality check for your website. It’s about figuring out where you stand in the SEO game and how you can up your rankings on Google.

What’s an SEO Audit Anyway?

In simple terms, an SEO audit is like a health check for your site.

It’s about finding out what’s working, what’s not, and where you can improve.

Why bother? Because the rules of SEO are always changing, and staying ahead of the curve means regular check-ups.

The Quick How-To

Know the Business Inside Out

First things first, get the lowdown on the business you’re auditing.

What do they sell? Who are they selling to? And who’s trying to beat them on Google?

This is your groundwork for everything that follows.

Nail Down the Ideal Customer

You’ve got to figure out who the business is talking to. This step is all about understanding the target audience.

It makes your keyword research way more effective if you know who you’re trying to attract.

Dig Into the Current SEO Scene

Use tools like Ahrefs or SEMrush to get the scoop on the site’s SEO health.

Look at stuff like:

  • domain rating
  • backlink profile
  • which pages pull in the crowds.

This gives you a clear picture of what’s working and what’s not.

Why This Matters

An SEO audit isn’t just busywork. It’s the bedrock of your SEO strategy.

Understanding the business, its customers, and where it stands SEO-wise sets the stage for everything from keyword strategy to content planning.

Spotting the Right Keywords

Part of your audit is spotting the right keywords. I’m talking about the ones that signal whether a customer is just browsing or ready to buy.

Getting this right means you’re attracting traffic that’s more likely to convert.

The Ultimate SEO Audit Case Study: Marketing SaaS Tool “MarketoBlast”

Alright, let’s dive into a case study that’s as real as unicorns… but super useful.

We’re looking at “MarketoBlast”, a fictional SaaS tool designed for marketers.

This case study will walk you through how an SEO audit was performed on MarketoBlast’s website, and what notes were taken at each step.

Let’s get our hands dirty, shall we?

Step 1: Getting to Know MarketoBlast

First off, we jumped onto MarketoBlast’s website to see what they’re all about.

They offer a range of tools for email marketing, social media scheduling, and analytics. A marketer’s dream, really.

Notes Taken:

  • List of services: Email marketing, social media scheduling, analytics.
  • Key terms spotted: “Email automation”, “Social media management”, “Marketing analytics”.
  • Competitors identified through a quick Google search.

This step was all about soaking in what MarketoBlast is and what they offer. It’s crucial for understanding how to position them in the SEO game.

Step 2: Pinning Down the Ideal Customer Profile (ICP)

Next up, we scoped out who MarketoBlast is talking to.

Turns out, their tools are aimed at small to medium-sized businesses looking to up their marketing game without hiring a massive team.

Notes Taken:

  • ICP: Small to medium-sized business owners, marketing managers within those companies.
  • Language on the site is very “we’ve got your back” – supportive, empowering.

Understanding the ICP helped us think about the kind of search queries these folks might use, which is gold for keyword strategy.

Step 3: Digging Into the Current SEO Scene

Here’s where the rubber meets the road. We used tools like Ahrefs to pull up MarketoBlast’s current SEO stats.

We looked at:

  • their domain rating
  • checked out who’s linking back to them
  • identified which keywords they’re already ranking for.

Notes Taken:

  • Domain Rating: Solid, but room for improvement.
  • Backlink profile: A few quality links but needs more.
  • Ranking keywords: Good start, especially for “email marketing tools for SMBs”.
  • High-traffic pages: The blog posts on email marketing tips are killing it.

This gave us a clear picture of MarketoBlast’s SEO health.

Not too shabby, but we spotted several opportunities for growth.

The Game Plan After the Audit

Based on our findings, we outlined a few key moves for MarketoBlast:

  1. Keyword Expansion: Focus on long-tail keywords related to social media scheduling and marketing analytics to capture more specific searches.
  2. Content Strategy: Double down on the blog. The high-traffic posts about email marketing tips show that this is what their audience loves. More of that, please!
  3. Backlink Building: Launch a guest blogging campaign targeting high-authority sites in the marketing niche to beef up that backlink profile.

Wrapping It Up

So, what did we learn from auditing MarketoBlast’s SEO? Plenty!

We identified their strengths, like some solid keywords and killer blog content.

We also spotted areas for improvement, such as expanding their keyword strategy and beefing up their backlink game.

Remember, folks, an SEO audit isn’t about beating yourself up over what you’re not doing right.

It’s about finding opportunities to shine brighter.

MarketoBlast is on its way to becoming an even bigger player in the marketing SaaS space, and it all started with a thorough SEO audit.

Now, who’s ready to audit their site and make some magic happen? Let’s do this!

SEO Audits: Your Burning Questions Answered

Let’s tackle some of the burning questions you might have about SEO audits. Trust me, these are the kinds of things everyone wonders about but doesn’t always ask out loud.

1. How Often Should I Run an SEO Audit?

Think of an SEO audit like going to the gym. Doing it once won’t keep you fit for life. Aim for a thorough audit at least twice a year. But hey, if you’re really keen on keeping your site in tip-top shape, doing a quick check-up quarterly can catch issues before they turn into big problems.

2. Can I Do an SEO Audit Myself or Do I Need a Pro?

Here’s the deal: if you’re just starting out and your site is fairly small, you can definitely tackle an initial audit yourself. There’s a ton of tools and guides (like this one) that can help you out. But, if your site’s a bit more complex or you’re looking to really dial in your SEO, bringing in a pro can make a world of difference. They’ve got the know-how and the tools to dig deep and really fine-tune your strategy.

3. How Long Does an SEO Audit Take?

This is kind of like asking, “How long’s a piece of string?” It really depends on the size and complexity of your website. A basic audit for a small site might only take a few hours, while a deep dive for a larger site could take up to a week or more. The key is to be thorough, not fast. Rushing through an audit means you might miss crucial insights that could boost your rankings.

4. What’s the Biggest Mistake People Make in SEO Audits?

Skipping the basics. Seriously, it’s easy to get caught up in the nitty-gritty details and forget to check the fundamental stuff like whether your site is mobile-friendly or if your pages load faster than a snail. These basics massively impact your SEO, so don’t overlook them.

5. Will an SEO Audit Guarantee My Site Will Rank #1 on Google?

Ah, the dream! But let’s set realistic expectations. An SEO audit sets the stage for improvement—it’s like getting a roadmap. Following that roadmap with consistent effort and tweaks can significantly improve your rankings. But there are no guarantees in SEO, especially when you’ve got algorithms changing and competitors hustling just as hard. Think of it this way: an audit improves your chances in the ranking race, big time.

Keeping It Real

Let’s keep it real—SEO audits are critical. They’re your blueprint for boosting online visibility and getting ahead of the competition. And remember, SEO isn’t a set-it-and-forget-it deal. It’s about constant tweaking and adjusting.

So, dive in, get your hands dirty with a thorough SEO audit, and set your site up for success. Whether you’re an SEO pro, a marketer, or an entrepreneur, the insights from an audit are gold. Here’s to climbing those Google ranks and making your site the best it can be. Cheers to that!

Want me to run SEO for you? 
Apply to work with me & my SEO team. I’ll research your SEO then reach out with next steps. 

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About Connor Gillivan

In the past 10 years, I’ve started 7 businesses & built two to $10M+ in annual revenue, teams of 30+ & an exit in 2019. Today, I run SEO & growth for my 4 B2B companies while teaching millions how to make SEO simple.

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